TM Flagman
Art Direction/TVC/360
Flagman seafood

"From distant seas to own home"

TM "Flagman" is a Ukrainian brand of fish seafood.
In 2013 market share and sales of TM Flagman began to fall due to an unstable political situation in the country and aggressive marketing campaigns from the competitors.

Despite the fact that Flagman is a Ukrainian company, it buys products from around the world with special responsibility because it prepares them for their own children. And while all competitors were talking about taste, Norwegian origin or traditions of cooking, TM Flagman gave a strong emotional reason for the choice of the brand, appealing to family values - a guarantee from the parents-experts. And it was so indeed because all families of employees use for food products of TM Flagman.

From this the idea was sprung up: experts of Flagman choosing the products in the world markets choose them for their children.
The idea has been realized in the campaign of 360 and also in promotional support of red fish and sponsorship of cooking show "Master Chef".
The result of the campaign didn`t only stop a sales slowdown but also ensured an increase in a declining market in the autumn of 2014 when a political and economical crisis already started in Ukraine.

The sales results rose above the market and significantly above the competitors.

Art Direction  TVC  360  campaign

© 2020

Valerie Hamrekelidze

Los Angeles